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Web analytics study the behavior of the website visitors. Speaking in a commercial context, web analytics refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which pages encourage people to make a purchase.
Data collected sometimes includes web traffic reports, e-mail response rates, direct mail campaign data, click heat mapping, or other custom metrics as needed. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.
So here you have a list of Great Web Analytics Services:
- Blogbeat : blog/website traffic analytics
- BlogFlux MapStats : visitor stats on Google maps for your blog
- Google Analytics : blog/site traffic reports; free
- MapSurface : web page activity widget
- Measure Map : blog/site visitor stats
- Mint : blog statistics ; paid service
- Montastic : website monitoring
- MyBlogLog : site visitor tracking
- SiteMeter : free stats for blogs/sites
- SiteVista : online site compatibility testing
- StatCounter : free stats for blogs/sites
- StatiX : web statistics